On-page SEO
- Search-intent and SERP analysis for the article
- Title, H1 and heading architecture
- Internal links and canonical set for the article
- Fast, accessible HTML/CSS when you want a coded page
- Refreshes of articles that already rank
On-page SEO, GEO and AEO, built into research-led articles.
Three services and one free way to start, all at article level. Fintech, payments and AI-security teams are our focus.
On-page SEO, GEO and AEO
For the articles we write and the ones you already have. We make each article rankable in Google (SEO), quotable by generative AI engines (GEO) and answer-ready for snippets and assistants (AEO).
What you get
- Search-intent mapping and heading architecture
- Answer-first blocks, FAQ and definition structure for answer engines
- Schema.org JSON-LD that mirrors the visible article
- Primary sources, dates and author signals that make an article citable
- Citation checks across ChatGPT, Perplexity, Gemini and Claude, with prompts and dates recorded
We work one article at a time. We do not do full-site audits or technical SEO programmes.
Research-led articles
Long-form fintech, payments and AI-security articles, researched to primary sources and edited by a person, delivered ready to publish with the on-page SEO, GEO and AEO already built in.
What you get
- Primary-source research and a source ledger for every claim
- An original angle that adds information other articles lack
- Written and edited by a person, with AI used only for research support
- Delivered as a Google Doc, or as a coded HTML/CSS page with Schema
- Terms, scope and revisions agreed in writing before work starts
Available as a single article or a monthly series.
Content strategy
Which articles to publish, in what order, and why. Built around what your buyers search and what AI engines already cite.
What you get
- A topic map tied to search intent in your niche
- A gap review of what already ranks and what AI engines already quote
- A content calendar built around claims you can back with evidence
- Briefs that any writer can follow, ours or yours
Available as a standalone plan or as the first step of a monthly series.
Article Check
Free, and the easiest way to start. Send one article and see the work before you commit to anything.
What you get
- Every statistic, date and quote in the article checked against primary sources
- A test of whether ChatGPT, Perplexity, Gemini and Claude cite it, with prompts and dates recorded
- A check that your Schema matches the visible article
- A one-page written report, yours to keep
We take a few each month, because each one is done by hand.
Works with your SEO agency
Already have an SEO agency or an in-house SEO team? We work inside their process, never around it. They keep your site strategy, technical SEO, links, publishing and reporting. We take the article.
What you get
- A one-page lane sheet that sets out who owns what, shared with your SEO team at the start
- A site-readiness checklist for your SEO team: crawler access, server-rendered HTML, template Schema, canonicals and author pages
- Articles delivered in your agency's format, with draft access only. We never publish to your site
- Anything we find about your wider site goes to your SEO team first. We do not offer or pitch site-wide SEO
- A first article as a pilot, so everyone sees the workflow before any commitment
You pay us directly. If your SEO team is slow to reply, your article does not wait: we give you the checklist to forward. We measure whether an article is cited, not how much traffic AI search sends, so attribution stays with your SEO team's reporting.
The techniques behind the work
GEO: generative engine optimization
- Primary-source research with dates, sample sizes and stated limits
- An original angle that adds information other pages lack
- Author and entity signals: byline, author page, Person schema
- Crawlable raw HTML for AI search bots
- Citation checks across ChatGPT, Perplexity, Gemini and Claude
AEO: answer engine optimization
- Answer-first blocks under every question heading
- FAQ and definition structure for snippets and People Also Ask
- Schema.org JSON-LD that mirrors the visible page
- Tables and step lists in extractable formats
Questions, answered
What is a source ledger?
A list of every statistic, date and quote in an article, with its primary source, the date of that source and what it does and does not prove. It ships with the article, so anyone can check it.
Do you do full-site SEO audits?
No. We work at article level: the article, its structure, its Schema and whether it gets cited. If you need a full-site technical audit, we will say so, and we will work alongside the SEO team or agency you already have, or point you to a specialist if you have none.
We already have an SEO agency. Can you work with them?
Yes, and it is how we prefer to work. Your agency keeps strategy, technical SEO, links, publishing and reporting. We take the article: research, claim verification, structure, on-page SEO, a Schema draft and citation tests. A one-page lane sheet sets out who owns what, and we only ever need draft access.
Will you try to replace our agency or sell us site-wide SEO?
No. We do not offer site-wide or technical SEO. If we find an issue elsewhere on your site, it goes to your SEO team first, and that work stays with them.
Do you guarantee rankings or AI citations?
No. We test four things and report what we see: every claim is checked against its source, the article structure is correct, the Schema matches the visible page, and a fixed set of prompts is asked across ChatGPT, Perplexity, Gemini and Claude. AI answers vary between runs, so each prompt is repeated several times and we report how many runs cited the article, misses included. We record whether the article's URL was cited, the brand was mentioned or the brand was recommended. We measure whether an article is cited, not how much traffic AI search sends.
Do you use AI to write the articles?
We use AI tools for research support and workflow efficiency. The argument, structure and final wording are written and edited by a person, and every claim is checked against its source before it goes in.
What do you need from us to start?
A topic or an existing article, who it is for, and anything proprietary you want us to cite. For an Article Check, one URL is enough.
How is pricing set?
Every engagement is scoped to your goals and quoted after your Article Check. We do not publish a price list because the work varies with research depth, delivery format and the number of articles.
Is there a long contract?
No. Monthly plans run month to month, with 14 days' written notice to stop. Terms are agreed in writing before any work starts.
Who owns the finished articles?
You do. Ownership of the deliverables transfers to you once the final payment has cleared.
Send us one article. We’ll check every claim in it.
A few free Article Checks each month. You get a written report of what we found, whether or not we ever work together.